CACTUS CREATES WORK
AT THE INTERSECTION OF
DIGITAL TECHNOLOGY AND
PHYSICAL ARCHITECTURE.
CACTUS CREATES WORK AT THE INTERSECTION OF DIGITAL
TECHNOLOGY
AND
PHYSICAL ARCHITECTURE.
 

ABOUT US

Physical and digital spaces are converging. More and more, rooms will be able to react to us and digital experiences will happen at architectural scale. We founded Cactus because we are excited about that convergence.

Part architecture studio, part software engineering firm, part innovation consultancy, Cactus is a first-of-its-kind hybrid. We design and build new experiences, products and services. We take pride in our ability to work with visionary clients in uncharted territories. And unlike a typical agency or consultancy, our work process extends from pre-concept strategy, through design, production and all the way to successful launch in the real world. 

Cactus' work units usually include user experience design, software development, hardware development, brand strategy, architectural design, furniture and object design, business design, video and animation.

Our projects are purposefully divided into three equal categories: client collaborations, ownership positions in startups we believe in, and in-house projects we take on because we think we have a chance to change the world.

Collaboration, iteration and calculated risk are the cornerstones of our practice. 

 

OUR PROCESS

 

OUR CLIENTS

 
 
 

OUR TEAM

We have assembled a nimble, focused team from the management consulting, software engineering, architectural design and user experience fields. This unique team structure allows us to provide a completely turnkey service to partners who are ready to show up in the digital and physical worlds in new and mind-blowing ways.

 
NOAH WAXMAN

Head of Strategy

 
LUCAS WERTHEIN

Head of Technology and Production

 
MARCELO PONTES

Head of Architecture

 
FELIPE REIF

Director of Cactus Latin America