Color Factory

The experience of color makes the transition from solely visual to multi-sensory.

The Challenge

78% of millennials report that they would prefer to spend their money on an experience or event rather than buying a material good. Anecdotally, we all know how much effort is going into perfecting social media posts. In this rapidly changing world, with shifting definitions of leisure and new ways of broadcasting your life, how do you create a space perfectly suited to generate FOMO?

The Solution