How could a luxury jewelry brand like H. Stern advertise a storefront in the lobby of the Emiliano Hotel — one of the newest, most upscale hotels in Rio de Janeiro?
Our team, instead of advertising the brand, created an interactive educational exhibit that enticed viewers inside the store without overtly selling a product. A digital display piece that resembles a gemstone was in fact a viewing device that contained 9-minute film shows on the craft of producing jewelry. The fragmented, kaleidoscopic effect of its interior showed visuals on the process in which minerals and diamonds were built on earth millions of years ago with the help of elements like energy, hot air, pressure and lava. Through intellectual engagement, visual delight, and technological excitement we were able to use high-end technology to organically lure customers into H. Stern without overtly bragging about the power of the brand.