How, from inside of the competitive Brazilian shopping mall industry, could we help a mall like Shopping Praia da Costa differentiate itself from its competitors with a revolutionary attraction that reaffirms both their uniqueness and capacity for innovation?
We conjured VIX: a cutting edge, 24-person simulation ride that transports guests to a parallel reality and allows them to live a magical experience through the use of immersive sounds, visuals, scents, wind, heat and mist. The $4 million dollar project required a combination of six thousand pixels, uncompressed video, an 18.3 3D audio system, immersive special effects and synchronized movements with six-axis motion of freedom. It provided guests with a natural, vivid and immersive experience in flying, gliding and speeding through magical landscapes such as a mesmerizing underwater voyage, a flight over high up cliffs, a levitating journey through thin air, or a sweet-smelling walk through a wet forest. With a combination of imaginative storylines and powerful technology, we created the first immersion ride ever in Latin America, and a shared and unforgettable experience for mall-goers, thus setting Shopping Praia da Costa far ahead of its competitors.
Passengers have the opportunity to share the fun and excitement with the person sitting next to them. Each set is carefully designed and built by a team of professional engineers and artists who have total creative freedom to blend imaginative storylines with powerful technology. Influences range from Stanley Kubrick to Star Wars and other science fiction inspired comic books. Safety is also a top priority for the company and each scenario is thoroughly tested and developed to make sure the ride meets world leading safety standards. This is a project that defines suspension of disbelief. For 10 minutes, guests are transported to a parallel reality and live a magical experience through immersive sounds, visuals, scents, wind, heat and mist.
The structure was designed as a cylinder to express constant movement. Additionally, the rounded form helped design the LED experience and the camera rig in a way where it was seamlessly integrated into the architecture. The architecture and fabrication were specifically planned in order for all of the technology and cabling to become an invisible and integrated part of the infrastructure. The outside was composed of thousands of hand-cut pieces of reflective round gold ultra light plastic. This material was essential to the concept of the installation, since any type of air flow would generate movement to the outer structure.
The innovation behind the project, which took two years to complete, lies in the infrastructure, unique user experience and VIX’s advanced simulation technology. The $4 million dollar project, required 100 tons of steel, 3 kilometers of cabling, a team of more than 90 professionals, a custom engineered building and a 172 square meter compound curved screen, which is equivalent to the size of an Imax theater. VIX delivers breathtaking cinematic content by using multiple 4K ultra high resolution projectors, which give an uncompromising image fidelity, brightness and resolution. The system also provides an unparalleled riding sensation with a panoramic immersive screen, custom designed for this project. The combination of six thousand pixels, uncompressed video, an 18.3 3D audio system, immersive special effects and synchronized movements with six axis motion of freedom provides guests with a natural, vivid and immersive experience in flying, gliding and speeding through magical landscapes