After working through complexity with the medical client team, Cactus developed a clear project imperative: Make it medically precise and effective. Make it eye-opening and educational. Make it fun.
We built Lab100 to continually adapt and improve. Whether that means reconfiguring the modular wall-boards to introduce new equipment or plugging in new software to the backend database, the platform is built to show medical innovations actually happening at the speed of the tech industry.
To maximize interest and attention, we designed a custom interactive environment around each medical device. Virtual reality, touch screens, 'gamified' tests, live video, gesture tracking, and multiple other cutting-edge interfaces are all incorporated to amp up patient engagement during otherwise inane testing.
Making data really mean something to everyday people requires education and context, so we built both video content and a statistical backend that allows for contextualization of your data compared to both medical industry recommendations and other “people like you.”
The Lab100 name and brand are designed to signal fresh newness, scientific advancement, and uncomplicated approachability.