How could our team help a giant like Nike step away from the traditional retail store model in favor of a new first-of-its-kind store where the main goal was not just to sell the product, but to allow the consumer to interact with the brand through numerous inventive and locally-flavored experiences?
Our team created a series of stores for Nike centered around highly personalized experiences. The success of the stores enabled Nike to visibly associate their their brand with top-flight design, technology, and construction. This meant that featured products were available for purchase solely at this particular location and included options for personalization such as adding names and monograms to products, as well as the option to receive foot analysis by treadmill. We even included a hidden and private floor for high-profile guests like Nike directors or sports stars like Kobe Bryant. The retail environment we created established multi-dimensional communications between Nike and their audience in a one-of-a-kind Nike moment.
As a collaboration between Nike USA’s Department of Retail Design and Nike Brazil, we created the first worldwide experience store. The prototype was Latin America’s first brand experience store and inspired Nike to create a total of 22 Nike Stores throughout the continent. These stores offer customer experiences that highlight the brand’s newest products, special services, and product testing.
We integrated all aspects of this project (HVAC, lighting design, safety, etc.) to deliver a seamless result. And because architecture and technology are in our DNA, we implemented cutting-edge technologies into our designs from the start, avoiding costly afterthought.