When a collaboration formed between Nike USA's Department of Retail Design and Nike Brazil during the 2014 World Cup, we were tasked with designing a version of their brand experience store dedicated solely to soccer that echoed the new Nike worldwide signature of a more industrial look.
Industrial-style design naturally brings forth local Brazilian personality, which was one of our main goals in this creative concept. It requires walls be stripped, exposing original material and architecture. To emphasize and saturate this element we brought in local graffiti artists, vibrant colors, and tropical motifs to accent the Brazilian influence. To further root the retail experience in the unique world of Brazilian culture, we also featured products related to local soccer clubs and celebrated local trends. Premeditated and cutting-edge technology, architecture, lighting design and safety precautions delivered seamless results without costly afterthought. In fact the design and production went so well that Nike replicated our successful model and established 22 Nike Stores under the Nike Latin America brand, and integrated soccer product sales in storefronts around the world.
Nike hired us to design the world’s first exclusive soccer store in Rio de Janeiro, Brazil. This prototype featured a wide variety of products related to local football clubs. Nike replicated our model and established 22 Nike Stores under the Nike Latin America brand. Building on this success, they launched soccer stores across the world. For the first time, a company had created a retail outlet that offered soccer products to all segments of the market.
We were awarded a multi-location contract covering the development and construction management of a series of Nike stores in Brazil. The stores covered a range of formats from brand experience stores to traditional outlets to small shops. In collaboration with Nike’s design team, we were responsible for delivering a turnkey solution. This included developing and implementing the creative concept, being accountable for preliminary sketches, blueprints and technical specifications, engineering and execution.