How could we replicate an installation in the vein of Social Galaxy for the Wired Festival in Brazil on a limited budget and with limited space, while still maintaining big impact?

 
 

This project’s constraints drove us to render the concept of infinity in the digital age to establish an emotional connection between art, technology and the visitor. Infinity Frame is an interactive installation that engages illusion techniques used by magicians in numerous high profile acts around the planet and can be adjusted in size and scale according to available footprints. Hugely inspired by the work of Ivan Navarro, we combined our traditional social media digital art pieces with fabrication and lighting techniques to create a minimalist infinite illusion.  When visitors enter their social media handles into a touchpad at the helm of the sculpture, our algorithm is able to pull all of their content and display it as a never ending pool of screens and images, a brightly lit tunnel that appears to stretch off to infinity. Much like Yayoi Kusama’s mirror rooms, Infinity Frame not only generates a self-reflexive journey for those who participate, but also generates its own powerful social media presence.

 





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Hugely inspired by the work of Ivan Navarro, we wish to take the experience that we’ve had in creating digital art pieces using social media and combine it with fabrication and lighting techniques to create a minimalist infinite illusion. Upon arriving to the location, a tablet will be available to give the visitor the option to log in using their Instagram account. Once logged in, the visitor looks into the installation, where the account comes to life. The installation is a time capsule that gives the visitor a chance to travel from the origin of their social media footprint. Hundreds of images appear on a seemingly infinite number of screens. The visitor’s social media stream becomes an ocean of experiences, a mirror reflecting back to the visitor’s personality and view of the world.



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Infinitty Frame is and interactive installation designed to establish an emotional connection between art, technology and the visitor. The sculpture is built with illusion techniques used by magicians in numerous high profile acts around the planet. As visitors come up to the installation, they add their names from one of their social media accounts onto a tablet. Our algorithm is able to pull all of their content and display it as a never ending pool of images generated by those individuals. It will look like a brightly lit tunnel that stretches off to infinity. Users can take selfies or photos of the installation, which will be designed as a tremendous photogenic piece. Infinity Frame can be built in numerous scales and sizes and can adjust according with available footprints.



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CREDITS

CLIENT

Wired

DESIGN & ARCHITECTURE

Marcelo Pontes

SOFTWARE DEVELOPMENT

Craig Pickard

PRODUCTION

Blackegg

TECHNOLOGY DIRECTION

Lucas Werthein