Our Story
Cactus was founded to breakdown the barriers between strategic consulting, architectural design, and digital product development.
Innovation
We help senior leaders identify new opportunities rooted in business fundamentals. To optimize the return on innovation investments, we partner with clients to find the right product-market fit and quickly scale the most promising projects.
We accelerate the move from experimenting to implementing a new product, service, or business model.
User & Market Research
Category Insights
Commercial Strategy
Business Model Innovation
Digital Transformation
Workshops
Stakeholder Engagement
Concept Development
Brand
We’re transformation experts, building new brands and helping category leaders bring their brands to the physical and digital world more boldly.
Our in-house team of strategists and designers work collaboratively on comprehensive branding, strategic brand development, and cohesive visual identity design.
Naming
Visual Identity
Marketing Positioning
Mission / Vision / Values
Brand Experience Strategy
Spatial
From patient rooms to campus masterplans, Cactus provides boundary-pushing architectural design services across scale and complexity.
We collaborate with clients, AORs, contractors, fabricators, and a wide range of partners to bring our ambitious ideas to life.
Architectural Design
Interior & Retail Design
Interactive Environments
Experience Design
Exhibition Design
Pop-ups & Activations
Masterplanning
Modular Systems
Digital
We design and build interactive platforms, tools, and interfaces that enhance user experience, operations, and impact.
Our digital team prides itself on deep collaboration with internal client teams in order to provide generative ideation as well as pragmatic focus on execution.
Product Design & Development
Immersive Experience Design
Interactive Content
UX/UI
Rapid Prototyping
Technology Implementation
Software Design & Development
What makes us different
01
A handoff between siloed teams
Strategists & designers collaborating across your full project life cycle
02
A team of junior associates working solo
Only the very best; every Cactus project is lead by senior leadership
03
400 pages of unfiltered research
Actionable, design-driven insights
04
A one-size fits all approach
A purpose-built design process
05
A vendor who facilitates incremental change
An ambitious partner who empowers you to think bigger
06
Endless screens & wizbang tech
A technology approach centered on enhancing human experience
clmbr ceiling install
Wellstar digital health innovation summit
USC Norris Comprehensive Cancer Center
