Color Factory
Turning Color into a Shared, Multi-sensory Experience
78% of millennials report that they would prefer to spend their money on an experience or event rather than buying a material good. Anecdotally, we all know how much effort is going into perfecting social media posts. In this rapidly changing world, with shifting definitions of leisure and new ways of broadcasting your life, how do you create a space perfectly suited to generate FOMO?
The Color Factory is a playland, funhouse, museum, night club, and photo studio all in one — a series of 16 rooms with unique experiential art in each. Cactus designed and built two of these rooms and installed our Mira product to automate the registration and photography systems.
In collaboration with the Color Factory team, Cactus designed an interactive light-up floor that syncs with up-beat music, encouraging visitors to dance.
We integrated our MIRA automated photography system throughout the entire experience, giving visitors the freedom to leave their phones in their pockets and stay fully present in the moment.
To support this seamless capture, we developed a custom registration system with a dedicated backend database and an online web portal, allowing guests to easily view, download, and share media from their full visit, all in one place.
