Community-Focused Pediatrics
Pushing pediatrics forward by bringing it back to basics
Despite significant advancements in childhood development research, the design of pediatric practices have not changed in decades. What’s more, modern parents have a wealth of information on a wider array of treatment options and modalities than ever before, but no sole source of authority tohelp them navigate.
The Oath founders turned to Cactus to change this with a re-imagined and family-focused pediatrics platform of clinics and digital tools.
Cactus created a new brand, digital ecosystem, and architectural approach for the new company’s first clinical launch. Each aspect of the project is crafted to balance a sense of play and joy with a sense of reliability and institutional strength.Leveraging the support and convenience of a digital community, we worked to design a system that fostered fundamental trust between a child, a child’s family, and their care provider.
Instead of a sterile, traditional consultation room, the space is transformed into a comfortable environment where employees can work, relax, and make productive use of time while waiting for their consultation.
Cactus created a new brand, digital ecosystem, and architectural approach for the new company’s first clinical launch. Each aspect of the project is crafted to balance a sense of play and joy with a sense of reliability and institutional strength.Leveraging the support and convenience of a digital community, we worked to design a system that fostered fundamental trust between a child, a child’s family, and their care provider.
Tapping into real-time user research as well as drawing upon experience in the medical real estate space, we built a product that prioritized the critical needs of the users while grounding budgetary and timeline expectations.
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