Women’s Health
New healthcare experiences for women at every stage of life.
To develop innovative new care offerings for AdventHealth, Cactus turned to women’s-health-led insights as a strategic entry point. Our team conducted research with women at all stages of life, from young adulthood to post-menopause.
Insights about their relationship with healthcare, wellness milestones, and cultural shifts provided fresh perspectives to build models that reimagine how care can be delivered.
Whole-Person Care Philosophy
Our concepts expressed AdventHealth’s Whole-Person Care philosophy: drawing inspiration from resort-like hospitality to inspire new birthing facility concepts, designing care models that combine OB GYN, nutrition, and fertility in one practice, and designing new ways to integrate daily wellness retail & fitness retail with specialized healthcare services.
